About founds the American California cow big king fast-foodrestaurant market report of investigation Along with the economical development, the university studentsto the life diet request along with it enhancement, their usual rhythmof life extremely are also compact, nobody is willing for to fill thebelly, but wastes more studies and the operating time. But theelectron scientific and technical university Zhongshan institute wasin the development expands incurs the stage, the student populationalready surpasses 10,000 people, the dining hall can supply student'smeal variety, the quantity limitedly, and provides the time whichdines short, the working efficiency is low, cannot meet the generalstudents' needs Therefore the fast-food potential market quite is bigRegarding is intending to take the student the goal market; Founds thenew brand nearby the school western-style fast-food ,thoroughly has studied the university student to the diet aspectexpense request is count for much The university student achievementhas the knowledge, has the thought the younger generation, is in allconsumers is easiest to accept the new thing, new concept community,holds their stomach, possibly has held the expense market which campussteadily gained. Therefore, our group I the courtyard student carriedon in 2006-10-28 - 2006-11-1 three days time time about founded nearbythe school to provide the fixed fast-food primarily fast-foodrestaurant. Goes to eat for the schoolmate provides more choices -odd,also starts an undertaking for us provides the powerful basis First, this investigation method This accent questioning volume uses the street corner tointercept chooses the investigation goal object and the sample Usesthis way cost to be low, moreover can directly carry on theinspiration to the participant, lets participant's reply draw close toour investigation goal Second, this investigation showed that, This investigation research object for the electron scientific andtechnical university Zhongshan institute, uses the questionnairesurvey in 2006-10-28 - 2006-11-1 pair of my courtyard student the wayto carry on, has the investigator to visit in front of by theinvestigation object way, obtains in the examination table each data,asked the volume by the investigation inquired while fills in, or byis investigated the genitals according to voluntarily to fill in byinvestigator's inquiry, after asked the volume fills in neatly,unifies by the investigator takes back Each share asked the volumeaverage visit time is 5-6 minute This investigation altogetherprovides asked volume 160, recycle 160, effectively asked volume 160,ask the volume returns-ratio 100% This investigation uses the streetcorner interception type Third, investigation conclusion analysis 1st, the investigation sex is: Choice population Is investigated the population Percentage Male 67 160 42% Female 93 160 58% The investigation demonstrated that, female student'sparticipant male student is slightly higher than several percentagepoints, but in the overall tends to the average. 2nd, schoolmates each smallpox on eating meal expense Choice population Is investigated the population Percentage Below A, 10 Yuan 59 160 37% B, 10 Yuan ~15 Yuan 75 160 47% C, 16 Yuan ~20 Yuan 20 160 13% Above D, 20 Yuan 6 160 4% According to investigates the data display, some 46%schoolmate thought fast-food average each person expends 10~15 YuanZuihao, but 37% schoolmate thought 10 to the 15th of 10th lunar monthcalculate reasonably, but chooses the price only to have 17% in 16-20Yuan above, explained the university student by the center low-gradeexpense primarily, should fluctuate according to these two pricesdining room fast-food price about 10. Attracts more consumers with theinexpensive price. 3rd, a month dines number of times Choice population Is investigated the population Percentage A, does not have 12 160 8% B, 1~5 96 160 62% C, 6~10 32 160 21% Above D, 11 15 160 10% In should ask in the volume mentions the number of times whichnearby the school goes to eat, from compiles the data to be possiblein to obtain various options the proportion respectively is 8%, 62%,21%, 10%, obviously 98% student have to the custom whichextracurricular dines, the number of times concentrates in week of1~5, therefore this regarding opens this meal shop is moreadvantageous, the market potential is very big. 4th, the school nearby fast-food restaurant shortcoming is: Choice population Is investigated the population Percentage A, the price are high 15 160 9% B, the environment are not comfortable 37 160 23% C, the hygienic degree is bad 60 160 38% D, the feeling meal is not delicious 26 160 16% E, leaves the school too to be far 22 160 14% The investigation result showed that, Some 9% schoolmatethought nearby school fast-food restaurant price higher,23% and 38%schoolmate person to school nearby fast-food restaurant theenvironment and the hygienic degree expression disaffection, 14%thought other fast-foods restaurant too are far to the school,therefore we must pay attention: 1) completes the hygienic workcleanly, the maintenance shop entire is flush; 2) causes in the shopthe environment to be comfortable, is sure need to give a schoolmatesfamily's feeling; 3) the price cannot decide high, must conform tostudent's consumption level; 4) provides the high quality meal: 5)chooses to a school nearer place opens a shop. 5th, the most reasonable fast-food price is: Choice population Is investigated the population Percentage A, 5 Yuan 84 160 55% B, 6 Yuan 51 160 33% C, 7 Yuan 12 160 8% D, 8 Yuan 4 160 3% From analysis data obtained, the participants all stronglytend to the 5~6 Yuan, chooses these two proportions is in turn 55%,33%, but chooses the price only has 12% in 8 Yuan and 8 Yuan aboveperson. Obviously, we set the price between the 5~6 Yuan 6th, the American California cow big king should besupposed to have the superiority (double elects) Choice population Is investigated the population Percentage A, on vegetable speed 58 160 18% B, meal quality 102 160 32% C, vegetable type rich 45 160 14% D, the environment extend moderately 48 160 15% E, the fast-food restaurant are at position 51 160 16% F, service manner 16 160 5% According to analyzes inside the data, the participants allcomparatively tend to the meal quality, on the vegetable speed aspect,during guarantee vegetable type rich, the environment moderatelyextends, service manner, we respond these two aspectsservice, and becomes this this dining room the characteristic. 7th, quite quick dines the way is: Choice population Is investigated the population Percentage A, fixed wrap meal 61 160 38% B, 51 160 32% C, namely calls namely to fry 48 160 30% The investigation result showed that, the participant to thefixed wrap meal, , namely calls namely to fry these threekinds to dine the way opinion all to tend to the average, but choosesa fixed wrap meal set of meal person in these three items slightly tobe higher than other two items, obviously chooses take the fixed wrapmeal or has the certain market space as our dining room mixedready-to-cook dish way. 8th, after the dining room the order form, the most reasonable standbyperiod is? Choice population Is investigated the population Percentage A, 3~4 minute 70 160 44% B, 5~6 minute 63 160 39% C, 7~8 minute 25 160 16% D, 9~10 minute 2 160 1% The participant thought issues the order form after thedining room, decides as the 3~4 minute the standby period which mayaccept to occupy 44%, decides as the 5~6 minute the standby periodwhich may accept to occupy 39%, decides as the 7~8 minute the standbyperiod which may accept to occupy 16%, the 9~10 minute occupies 1%,chooses the proportion which the 3~4 minute occupies to be bigger.Reflects the participant to fast-food restaurant on vegetable speedall hope treating meal time as far as possible short, therefore, wechoose the delivering meal time shortest fixed wrap meal to take themixed ready-to-cook dish way, conforms to the majority schoolmate'sexpectation. 9th, the American California cow big king fast-food restaurantprovides the fixed wrap meal type is: (Double elects) Choice population Is investigated the population Percentage A, food 140 160 50% B, powder 35 160 8% C, surface 53 160 20% D, gruel 92 160 22% From asked in the volume reflects, the participant tends tothe choice decides as the fixed wrap meal by "the food and the gruel"type, occupies is visited the population 72%, the proportion isbigger. Chooses the type which the fixed wrap meal provides to decidein these two is better. Moreover, chooses by "the surface and thepowder" decides as the fixed wrap meal type occupying to visit thepopulation 28%, proportion although small, but besides decides as thefood and the gruel the fixed wrap meal, to right amount provides thesurface achievement fixed wrap meal type, meets consumer's need, ismore advantageous to the better development fast-food restaurant. 10th, the fixed wrap meal matches the way: Choice population Is investigated the population Percentage A, food + + green vegetables + example soup 89 160 56% B, food + + green vegetables + soft drink 20 160 13% C, food + + green vegetables + soybean milk 13 160 8% D, food + + green vegetables + sweets 38 160 24% The fixed wrap meal matches the way: In asked in the volumementions matches the side in the formula, the majority of participantsall favor by "the food + 美国加州牛肉面大王 + green vegetables + example soup"matches the way, accounts for 55%, other three items separatelyaccount for 13%, 8%, 24%, obviously the participants all compare theattenion diet aspect, therefore the selection matches the way all tocompare the tradition. Moreover, in by "food + + greenvegetables + soft drink" in option, although only accounts for 13%,but in makes this option data to compile the discovery to choose thisitem all is the male student, because in completes this questionnairesurvey to summarize, discovered in the participant the masculineproportion is smaller than the female, therefore should ask the volumethe investigation result possibly has the limitation, therefore, wematch the way in the choice fixed wrap meal, besides provides by "thefood + + green vegetables + example soup" matches the way, butalso should right amount provide by "the food ++ greenvegetables + soft drink" the fixed wrap meal matches the way. 11th, American California cow big king fast-food restaurantselected location? Choice population Is investigated the population Percentage A, nearby institute main entrance 59 160 37% B, nearby institute north gate 72 160 45% C, nearby institute new dormitory 29 160 18% The investigation result showed that, 82% schoolmate hopedthe American California cow big king fast-food restaurant opensnearby the institute north gate or the main entrance, mostly tends toexpected nearby the north gate, analyzes according to the consumermarket: The north gate has 9 dormitories, the new dormitory has 2dormitories, in near new dormitory fast-food restaurant quite few,market competition quite small, but market development space narrower,but north gate market space big, but fast-food restaurant competitionextremely intense, according to understood, all is by namely callsnamely frying nearby the north gate fast-food restaurant, the customerafter ordering food, the standby period is longer. The rapidity ofcirculation is slower, this regarding provides fixed wrap meal us tohave the very big superiority, and forms the difference with othercompetitors, thus can attract more customers. 12th, if you provide to us food and service satisfaction, you canrecommend our dining room to yours friend? Choice population Is investigated the population Percentage A, meeting 151 160 94% B, cannot 9 160 6% The investigation demonstrated, 94% schoolmate in satisfy inthe situation which we serves to be able to recommend our dining roomto other people, in other words if we and so on various aspects alllet in food or the service the customer satisfies, our well-knownnessas well as fine reputation can obtain the very quick enhancement. Fifth, conclusion (1) along with the electron scientific and technicaluniversity recruitment of students scale unceasing expansion, theschool cafeteria extension speed, the operating time, the grade ofservice could not have met the general teachers' and students' need byfar. Therefore, opens nearby the school to have the quality, will havethe characteristic the fast-food restaurant to be able to have thevery big market potential. Therefore, we have carried on a marketinvestigation to this ideal plan rationality. The investigation resultshowed that, opens this kind of between fast-food restaurant nearbythe school is completely reasonable, more importantly must havepointed, designs the entire fast-food restaurant according tostudent's demand the operation pattern. (2) analyzes the dining room the superiority In the investigation, we carried on to 160 Zhongshaninstitute's students